BIG SHOW 2022
MARKETING CAMPAIGN
Big Show is an annual concert held by CSUN Associated Students. For the past two years I have been in charge of all the marketing and design touch-points created for this event. I have designed promotional posters, teaser graphics, lawn signs, Instagram graphics, merchandise and other various marketing materials. An event of this magnitude was my first large-scale project and taught me skills in teamwork and efficiency.
This was the first in person Big Show after Covid-19 so the design needed to be eye-catching and build excitement. After some initial mood-boards and rough logo designs, we created the design based on the aesthetic of the artist. The beginning stages of this project were a challenge as I was faced with strict time limits and multiple revisions.
LOGO DEVELOPMENT
STYLE TILE
EVENT TOUCHPOINTS
Thousands of dollars were devoted to various touch-points and merchandise such as t-shirts, stickers, QR cards, and lawn signs. Digital designs included teaser graphics, Instagram promotions, and safety graphics.
