BIG SHOW 2023
MARKETING CAMPAIGN
After a successful Big Show concert in 2022, I was asked to revisit the marketing campaign for the 2023 concert. This year, the producers wanted a logo that could be used for future Big Show's, while the theme and color ways could adapt every year based on the artist.
The new Big Show Logo needed to be universal and capture the feeling of the concert. After presenting some potential ideas, the clients liked the idea of having a painted, script type treatment.
LOGO DEVELOPMENT
The initial Big Show headliner was the hip-hop artist, Flo Milli. Some graphics were designed around Flo Milli's brand, however Flo Milli dropped out of the concert. This was a challenge as I had to recreate some of the graphics and adjust to a new timeline.
Eventually the final headliner and opener was selected and I redesigned the Marketing Campaign in order to fit the new performers.
FINAL DESIGN
