IN-N-OUT
REBRAND & CONCEPT DEVELOPMENT
IN-N-OUT is a true American classic with an iconic brand and even better tasting food. However, with a brand that has been around for over 75 years, a rebrand could benefit in order to stay relevant in an ever-evolving marketplace. A rebrand allows IN-N-OUT to refresh its image, update its visual identity and adapt with modern tastes and preferences.
DISCOVERY & BACKGROUND
In 1948, Harry Snyder founded the first ever drive-thru burger restaurant known as IN-N-OUT. The first restaurant was no more than 10 feet wide and Harry would shop for fresh ingredients everyday before dawn.
It was Harry Snyder who invented the first ever two-way radio box, forever solidifying the standard for all drive-thru experiences.
In 1954 the IN-N-OUT logo was changed and adopted the iconic yellow arrow.
To its employees, this arrow became a symbol of pride and unity.
IN-N-OUT’s outstanding quality, dependability and unique simplicity is what sets this burger empire apart from its competitors.
IN-N-OUT revolutionized the fast food industry in the 50’s with the drive-thru and continues to innovate. With a simple menu and efficient employees, they are able to manage frequent rushes and complex orders.
Customers find themselves returning to IN-N-OUT because of the feelings of nostalgia and comfort.
CONCEPT DEVELOPMENT
LOGO SKETCHES
FINAL LOGOS
LOGO TYPE
BRAND FONT
COLORS & LOGO ADAPTABILITY
TOUCHPOINTS & MOCKUPS
